For those of you who were not able to attend our last event at the Bartholomew County Library, here is the presentation given by Kimberly S Hoffman, Author of Emma's Dancing Day, on how to market your children's book.
Develop a Strategy:
* Who is your main audience? Can you expand this out to include other groups?
* What is your book’s theme? How can you use that to develop programs around this theme?
* Are there other elements of your book that can be used to develop programs?
Create a Contact List:
* Brainstorm Who Can You Contact
* Schools (include all age appropriate levels from preschool-elementary)
* Toy Stores
* Book Stores
* Utilize Social Media
* Ask Children For Help Reaching Their Teachers
* Bring up what you do in conversations. You never know what may come of it
Time to Contact:
* Keep your email as concise as possible, but include all pertinent initial data.
* Remember that teachers & librarians are busy people. You don’t have to provide dates,
times, etc. on the first contact.
* Include who you are, your purpose in writing, possible choices of programs, and include links
to your Social Media site, your webpage, your publisher’s page, etc. Establish your legitimacy.
* If you cannot find contact information, call. Keep it to the point. Same rules apply.
You Receive a Reply:
* Set Up The Visit
* Try to be as flexible as possible to meet their schedule.
* Determine the length of the program.
* Determine what program they would like presented.
* Ask for possible headcount.
* Send the teacher a confirmation of details and include a pre-buy flyer.
* Mark your calendar with date, time, contact number, and any pertinent details such as what you
need to bring that day.
* Most schools will require you sign in upon arrival.
* Some will require you to fill out a background check.
* Read your book
* Main theme of your book
* How to write a book
* Secondary topics
* Be flexible!
* Thank you note
* Ask for a review
* Let them know you are more than willing to come again
* Look at what went well and what didn't ADJUST
Other Ideas For Marketing
* Book Launch
* Book Signings
* Attend local Literacy Fair
* Talk up your book - You are your own best marketing agent!
* Ask teachers/librarians/etc. to leave a review on your Facebook page, author webpage, etc.
* Use other sites such as Author Central on Amazon, Goodreads, etc.
* Look for ways to give back to the community through your book.
Advertise, Advertise, Advertise
* Facebook events, posts, etc.
* Other Social Media / Websites
* Posters, fliers, postcards, etc.
* Word of mouth